Campaign: 2016 Summer Campout Event Series
Role: Head of Production
The Summer Campout Event Series was produced to create space for Hipcamp's community to connect with like-minded people, learn valuable skills, and celebrate the great outdoors. Each of the eight events in the series targeted campers and land-owners alike and created deep brand experiences that represented Hipcamp's values. The stories of these experiences were then shared with millions of people through the Hipcamp Journal and the online presence of all the partners, influencers, contributors, and guests. The events established thought leadership on the topics that matter most to outdoor enthusiasts and highlighted eight of Hipcamp's most beautiful properties.. Event recaps below.